Businesses emphasise that products are new in some way


You should spend about 40 minutes on this task.

Present a written argument or case to an educated reader with no specialist knowledge.

Write about the following topic:

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this?

Do you think it is a positive or a negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Sample Answer:

In today’s highly competitive market, businesses often emphasize the newness of their products in their advertising. This is primarily because consumers are constantly seeking innovation and are drawn to products that offer something fresh and unique. By highlighting the newness of their products, businesses are able to capture the attention of consumers and differentiate themselves from their competitors.

There are several reasons why businesses choose to focus on the newness of their products in their advertising. Firstly, new products are often associated with improved features, better performance, and enhanced functionality. This can be a strong selling point for businesses, as it allows them to position their products as superior to existing options in the market. Secondly, new products can also create a sense of excitement and anticipation among consumers, driving interest and demand. By leveraging the novelty factor, businesses can generate buzz and attract attention to their offerings.

From a consumer perspective, the emphasis on new products in advertising can be both positive and negative. On the positive side, the focus on newness can lead to the introduction of innovative and groundbreaking products that enhance the lives of consumers. New products can bring about positive change, offering improved solutions to existing problems and catering to evolving consumer needs. Additionally, the emphasis on newness can also create a sense of excitement and anticipation, making the consumer experience more engaging and enjoyable.

However, there are also potential drawbacks to the emphasis on new products in advertising. The constant push for newness can contribute to a culture of consumerism, where individuals feel pressured to constantly upgrade and replace their possessions. This can lead to unnecessary waste and environmental impact, as well as financial strain on consumers. Furthermore, the focus on new products can sometimes overshadow the value of existing offerings, leading to a lack of appreciation for products that have stood the test of time.

In conclusion, the emphasis on new products in advertising is a reflection of the dynamic and innovative nature of the business world. While it can bring about positive change and excitement for consumers, it is important for businesses to balance the promotion of new products with a consideration for sustainability and the value of existing offerings. Ultimately, the focus on newness should be accompanied by a commitment to ethical and responsible business practices.

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