Many companies use popular sports events to promote their products


You should spend about 40 minutes on this task.

Present a written argument or case to an educated reader with no specialist knowledge.

Write about the following topic:

Many companies use popular sports events to promote their products. Some people think it promotes sports in a positive way while others think that it has a negative effect on sports. 

Discuss both these views and give your own opinion.

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Sample Answer:

There is no denying that popular sports events are a great platform for companies to promote their products. However, the impact of this practice on sports itself is a topic of debate. Some argue that it promotes sports in a positive way, while others believe it has a negative effect.

On the positive side, the sponsorship and advertising associated with sports events can bring in much-needed revenue for sports organizations. This can help in the development of sports infrastructure, training facilities, and the overall growth of the sport. Additionally, the exposure from these events can attract new fans and participants to the sport, ultimately increasing its popularity and relevance in society.

On the other hand, the commercialization of sports events can lead to an overemphasis on profit, potentially overshadowing the true spirit of sportsmanship and fair play. This can result in the prioritization of financial gain over the well-being of athletes and the integrity of the sport. Furthermore, the excessive branding and advertising during sports events can be seen as intrusive and distracting, taking away from the enjoyment of the game itself.

In my opinion, while it is important for sports organizations to secure funding and support, the commercialization of sports events should be carefully managed to ensure that the essence of sports is not compromised. Companies should be mindful of the impact their promotions have on the sporting experience and prioritize the integrity of the game. Additionally, sports organizations should strive to strike a balance between commercial interests and the core values of sportsmanship, fair play, and inclusivity.

In conclusion, while the use of popular sports events for product promotion can have both positive and negative effects on sports, it is essential for all stakeholders to work together to ensure that the integrity and spirit of sports are upheld. By doing so, we can harness the benefits of commercialization while preserving the essence of sports for future generations.

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