Large businesses have big budgets for marketing and promotion


You should spend about 40 minutes on this task.

Present a written argument or case to an educated reader with no specialist knowledge.

Write about the following topic:

Large businesses have big budgets for marketing and promotion. As a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Sample Answer:

In today’s globalized world, large businesses often have significant budgets for marketing and promotion, allowing them to reach a wide audience and attract customers to their products. While this may seem like a natural result of their success, it can also create a number of problems for local businesses and communities.

One of the main issues with the dominance of large businesses in the market is the negative impact on local economies. When consumers consistently choose to purchase products from big corporations, smaller, local businesses suffer as a result. This can lead to a decline in the diversity of products and services available in a community, as well as a loss of jobs and income for local entrepreneurs. Additionally, the profits generated by large businesses often leave the community, flowing back to the headquarters rather than staying within the local economy.

To encourage people to buy local products and support small businesses, several strategies can be implemented. Firstly, raising awareness about the benefits of buying local is crucial. Consumers need to understand the positive impact their choices can have on their community, such as creating jobs, preserving unique products, and fostering a sense of local identity. This can be achieved through educational campaigns, community events, and partnerships with local organizations.

Furthermore, governments can play a significant role in promoting local businesses by offering incentives and support programs. This could include tax breaks, grants, and low-interest loans for small businesses, as well as regulations that prioritize local sourcing and production. By creating a more level playing field for local businesses to compete with larger corporations, consumers may be more inclined to support them.

In addition, fostering a sense of community and pride in local products is essential. By highlighting the stories and faces behind local businesses, consumers can develop a personal connection to the products they buy, making them more likely to choose local options over mass-produced goods.

In conclusion, while the dominance of large businesses in the market presents challenges for local economies, there are various strategies that can be employed to encourage people to buy local products. By raising awareness, providing support, and fostering a sense of community, consumers can be empowered to make choices that benefit their local businesses and communities.

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