WRITING TASK 2
You should spend about 40 minutes on this task.
Present a written argument or case to an educated reader with no specialist knowledge.
Write about the following topic:
Some people believe that if a product is good and meets consumer needs, then advertising for this product is unnecessary.
To what extent do you agree or disagree?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
Sample Answer:
In today’s highly competitive market, the role of advertising in promoting a product cannot be understated. While it is true that a good product that meets consumer needs will naturally attract attention and generate sales, advertising plays a crucial role in creating brand awareness, influencing consumer perceptions, and ultimately driving sales.
First and foremost, advertising is essential for creating brand awareness. In a crowded marketplace with numerous similar products, it is important for a brand to stand out and be recognized by consumers. Through advertising, companies can showcase their products, highlight their unique features, and communicate their brand values, thereby increasing visibility and recognition among consumers.
Moreover, advertising has the power to influence consumer perceptions. Even if a product is of high quality and meets consumer needs, it may not be able to reach its full potential without effective advertising. Through strategic messaging and creative campaigns, advertising can shape consumer perceptions, create a positive image of the product, and differentiate it from competitors. This can ultimately influence consumer behavior and drive purchase decisions.
Furthermore, advertising plays a crucial role in driving sales and revenue. By reaching out to a wider audience, advertising can generate interest and desire for the product, leading to increased sales and revenue for the company. Additionally, advertising can also inform consumers about the availability, pricing, and benefits of the product, making it easier for them to make informed purchasing decisions.
In conclusion, while some may argue that advertising is unnecessary for a good product that meets consumer needs, I firmly believe that advertising is essential for the success of any product. It not only creates brand awareness and influences consumer perceptions but also drives sales and revenue. Therefore, companies should continue to invest in advertising to effectively promote their products and stay ahead in the competitive market.
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