WRITING TASK 2
You should spend about 40 minutes on this task.
Present a written argument or case to an educated reader with no specialist knowledge.
Write about the following topic:
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extend do you agree or disagree?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
Sample Answer:
In today’s consumer-driven society, the high sales of popular consumer goods can often be attributed to the power of advertising rather than the actual needs of the society in which they are sold. While I agree that advertising plays a significant role in driving consumer behavior, I also believe that the real needs of society cannot be discounted entirely.
It is undeniable that advertising has a powerful influence on consumer behavior. Through various marketing techniques, such as celebrity endorsements, catchy jingles, and persuasive messaging, companies are able to create a sense of desire and urgency for their products. As a result, consumers may feel compelled to purchase these goods, even if they do not necessarily align with their actual needs. This phenomenon is especially prevalent in the case of popular consumer goods, where the influence of advertising can be particularly strong.
However, it would be overly simplistic to attribute the high sales of popular consumer goods solely to advertising. The real needs of society also play a significant role in driving consumer behavior. For example, the demand for certain products may be influenced by changing lifestyles, technological advancements, or evolving societal norms. In addition, factors such as convenience, affordability, and functionality also contribute to consumer purchasing decisions. Therefore, while advertising may create awareness and desire for certain products, it is ultimately the alignment with the real needs of society that sustains their high sales.
In conclusion, while advertising certainly wields significant influence over consumer behavior, it is not the sole determinant of the high sales of popular consumer goods. The real needs of society, as well as other factors such as convenience and affordability, also play a crucial role in driving consumer purchasing decisions. As such, it is important to consider a holistic view when examining the dynamics of consumer behavior in relation to advertising and societal needs.
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