Factors that influence people to buy a product


You should spend about 40 minutes on this task.

Present a written argument or case to an educated reader with no specialist knowledge.

Write about the following topic:

Sometimes it is observed that the higher a product is priced, the more likely it is that people will want to buy it.  For many, low prices could also be a reason to purchase something.  

To what extent, in your opinion, does price influence potential buyers?

What other factors influence people to buy a product?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Sample Answer:

In today’s consumer-driven society, the influence of price on potential buyers cannot be overstated. While it is true that some individuals are drawn to higher-priced products, many others are enticed by lower prices. The extent to which price influences potential buyers varies from person to person and is often dependent on a variety of factors.

For some consumers, a higher price tag may signal quality and exclusivity, leading them to believe that the product is worth the investment. This is particularly true for luxury items such as designer clothing, high-end electronics, and luxury vehicles. On the other hand, there are those who are drawn to lower prices, as they perceive them as a bargain and an opportunity to save money. This is especially common among budget-conscious shoppers and those on a fixed income.

In addition to price, there are several other factors that influence people to buy a product. One such factor is brand reputation and loyalty. Many consumers are willing to pay a premium for products from brands they trust and have had positive experiences with in the past. For example, a loyal Apple customer may be more inclined to purchase the latest iPhone, even if it comes with a higher price tag, simply because of their loyalty to the brand.

Furthermore, the perceived value of a product plays a significant role in influencing purchasing decisions. Consumers are more likely to buy a product if they believe that it offers good value for the price. This can be influenced by factors such as the product’s features, functionality, and durability. For instance, a smartphone with advanced features and a long-lasting battery life may be perceived as offering good value, even if it is priced higher than other models.

In conclusion, while price certainly plays a crucial role in influencing potential buyers, it is not the sole determining factor. Brand reputation, perceived value, and personal preferences also significantly impact purchasing decisions. Ultimately, the decision to buy a product is a complex interplay of various factors, with price being just one piece of the puzzle.

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