WRITING TASK 2
You should spend about 40 minutes on this task.
Present a written argument or case to an educated reader with no specialist knowledge.
Write about the following topic:
Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
Sample Answer:
In today’s consumer-driven society, the impact of advertising on our purchasing decisions is a topic of much debate. While some argue that advertising encourages us to buy unnecessary products, others believe that it informs us about new and innovative products that could potentially enhance our lives. Personally, I believe that both viewpoints hold some truth, and the influence of advertising largely depends on the individual’s ability to make informed choices.
On one hand, it is undeniable that advertising often promotes products that are not essential for our well-being. Companies invest significant resources in creating persuasive and compelling advertisements to entice consumers to purchase their goods, even if they are not vital to our daily lives. This can lead to impulsive and unnecessary spending, as individuals succumb to the allure of flashy marketing campaigns. Moreover, the constant bombardment of advertisements through various media channels can create a culture of materialism, where people feel pressured to keep up with the latest trends and acquire possessions they do not truly need.
On the other hand, advertisements also play a crucial role in informing consumers about new products that have the potential to improve their lives. For instance, advertisements for technological advancements or innovative healthcare products can educate the public about solutions to existing problems or offer enhancements to their quality of life. Without advertising, consumers may not be aware of these beneficial products and miss out on opportunities to enhance their well-being.
In conclusion, while it is true that advertising can lead to unnecessary consumption, it also serves as a valuable source of information about products that could potentially enhance our lives. It is essential for individuals to approach advertisements critically and make informed decisions about their purchases. By being mindful of the influence of advertising, consumers can strike a balance between fulfilling their needs and making beneficial purchases. Ultimately, the impact of advertising on our lives depends on our ability to discern between what is truly necessary and what is simply a product of persuasive marketing.
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