WRITING TASK 2
You should spend about 40 minutes on this task.
Present a written argument or case to an educated reader with no specialist knowledge.
Write about the following topic:
Some people believe that advertising has a strong effect on a person’s decision-making process. Others feel that it has little or no real impact. Discuss both views and give your own opinion.
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
Sample Answer:
Advertising has long been a controversial topic, with some people arguing that it has a significant impact on an individual’s decision-making process, while others believe it has little to no real influence. In this essay, I will discuss both views and provide my own opinion on the matter.
On the one hand, those who argue that advertising has a strong effect on a person’s decision-making process often point to the billions of dollars spent on advertising each year as evidence of its power. They argue that advertising is designed to persuade and influence consumers to purchase products or services, and that it is successful in doing so. Furthermore, they believe that advertising can create a sense of desire or need for a particular product or brand, leading individuals to make purchasing decisions based on the messages they have been exposed to.
On the other hand, there are those who believe that advertising has little or no real impact on an individual’s decision-making process. They argue that consumers are rational beings who make decisions based on their own needs, preferences, and budget constraints, rather than being swayed by advertising messages. Additionally, they point to the fact that not all advertising is successful, and that many consumers are able to resist the influence of advertising and make informed choices based on their own research and evaluation of products.
In my opinion, while advertising does have the potential to influence a person’s decision-making process, its impact is not as strong as some may believe. I believe that individuals are capable of critically evaluating advertising messages and making decisions based on their own needs and preferences. However, I do acknowledge that advertising can create awareness and influence brand perception, which can indirectly impact a person’s decision-making process.
In conclusion, while some argue that advertising has a strong effect on a person’s decision-making process, others believe it has little or no real impact. In my opinion, advertising does have the potential to influence individuals, but its impact is not as significant as some may believe. Ultimately, consumers are capable of making informed decisions based on their own needs and preferences.
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