What features make an advertisement effective?


You should spend about 40 minutes on this task.

Present a written argument or case to an educated reader with no specialist knowledge.

Write about the following topic:

Almost every successful company is using advertisements to increase their sales. What features make an advertisement effective? Is advertising good or bad for the society? What is your viewpoint on this issue?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Sample Answer:

Advertising is a crucial tool for companies to promote their products and increase their sales. There are several features that make an advertisement effective. Firstly, the advertisement should be visually appealing and attention-grabbing in order to capture the audience’s interest. Secondly, it should clearly communicate the benefits and features of the product or service being advertised. Additionally, the advertisement should be targeted towards the right audience in order to maximize its impact.

In my opinion, advertising has both positive and negative effects on society. On the positive side, advertising can provide consumers with information about new products and services, which can help them make informed purchasing decisions. It also plays a significant role in driving economic growth by creating demand for goods and services. However, advertising can also have negative effects on society. It can promote materialism and consumerism, leading to excessive consumption and waste. Moreover, some advertisements can be misleading or manipulative, leading consumers to make purchases based on false information.

Overall, I believe that advertising is a double-edged sword. While it can be beneficial for businesses and consumers, it also has the potential to harm society. Therefore, it is essential for advertisers to be mindful of the impact of their advertisements and ensure that they are ethical and truthful. Additionally, consumers should be critical of the advertisements they are exposed to and be aware of the persuasive tactics used by advertisers.

In conclusion, while advertising is a powerful tool for companies to increase their sales, it also has the potential to have negative effects on society. It is important for advertisers to create ethical and truthful advertisements, and for consumers to be critical of the advertisements they are exposed to. Ultimately, a balance needs to be struck in order to ensure that advertising is both effective and beneficial for society.

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