Sport today is turning into a business


You should spend about 40 minutes on this task.

Present a written argument or case to an educated reader with no specialist knowledge.

Write about the following topic:

Sport today is turning into a business and there are companies involved that sponsor sports with ever growing prize money for the sportsman as a part of their advertising. Some people agree to this because it has a good effect on the world of sports, others however disagree. Discuss and give your opinion on this issue.

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Sample Answer:

Sport has undoubtedly become more commercialized in recent years, with companies sponsoring events and athletes in order to promote their brand. This has led to a significant increase in prize money for sportsmen and women, which has both positive and negative implications for the world of sports.

On the one hand, the influx of money into sports has allowed athletes to make a living from their passion and dedication. This has led to a higher level of professionalism and competition, as athletes are able to focus on their training without having to worry about financial stability. Additionally, the increased prize money has attracted more talented individuals to pursue a career in sports, ultimately raising the overall standard of competition.

Furthermore, the involvement of companies in sports has led to greater exposure and popularity of various sports, as they are able to invest in marketing and promotion. This has allowed sports to reach a wider audience and inspire more people to participate in physical activities, ultimately leading to a healthier and more active society.

However, the commercialization of sports has also brought about some negative consequences. The emphasis on profit and branding has led to a shift in priorities, with some athletes and teams prioritizing financial gain over the spirit of sportsmanship. Additionally, the increased pressure to perform and meet the expectations of sponsors can take a toll on the mental and physical well-being of athletes.

In my opinion, while the involvement of companies in sports has brought about some negative consequences, the overall impact has been positive. The increased prize money and exposure has allowed athletes to pursue their passion and inspire others, ultimately leading to a more active and healthier society. However, it is important for governing bodies and organizations to ensure that the integrity and spirit of sportsmanship are not compromised in the pursuit of profit. Balancing commercial interests with the core values of sports is crucial in maintaining the positive impact of the business aspect of sports.

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