Methods used in advertising are unethical and unacceptable in today’s society


WRITING TASK 2

You should spend about 40 minutes on this task.

Present a written argument or case to an educated reader with no specialist knowledge.

Write about the following topic:

Some of the methods used in advertising are unethical and unacceptable in today’s society. To what extent do you agree or disagree with the following statement?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.


Sample Answer:

In today’s society, advertising has become an integral part of our daily lives. It is everywhere we look, from billboards to social media, and it often influences our purchasing decisions. However, with the increasing competition in the market, some advertisers resort to unethical and unacceptable methods to grab the attention of consumers. In my opinion, I strongly agree that some advertising methods are indeed unethical and unacceptable in today’s society.

One of the most common unethical advertising practices is the use of false or misleading information. Advertisers often exaggerate the benefits of their products or make false claims about their competitors to sway consumers. This not only deceives the consumers but also creates an unfair advantage in the market. Moreover, the use of subliminal messaging, which involves embedding hidden messages in advertisements to influence the subconscious mind, is another unethical practice that manipulates consumer behavior without their consent.

Furthermore, the exploitation of vulnerable groups, such as children and the elderly, through targeted advertising is also unacceptable. Advertisers often use persuasive techniques to lure children into purchasing products, which can have a negative impact on their development and well-being. Similarly, targeting the elderly with misleading information or scams is not only unethical but also morally reprehensible.

Another unethical advertising practice is the use of shock tactics or offensive content to grab attention. While shock value may attract initial attention, it can also have a detrimental effect on society by desensitizing individuals and promoting negative behavior.

In conclusion, it is evident that some advertising methods used in today’s society are unethical and unacceptable. Advertisers have a responsibility to uphold ethical standards and consider the impact of their messages on consumers and society as a whole. It is crucial for regulatory bodies to enforce strict guidelines and hold advertisers accountable for their actions to ensure that advertising remains ethical and beneficial to all. Only then can we create a society where advertising is transparent, honest, and respectful of consumer rights.


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