International marketing is sometimes seen as invasive and an intrusion


You should spend about 40 minutes on this task.

Present a written argument or case to an educated reader with no specialist knowledge.

Write about the following topic:

International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture. Which point of view do you agree with?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Sample Answer:

There are valid arguments on both sides of the debate regarding international marketing. On one hand, some people view it as invasive and an intrusion into the country in question. They argue that it can lead to the homogenization of cultures and the loss of local traditions and values. Additionally, they believe that international marketing can lead to the dominance of multinational corporations over local businesses, leading to a loss of economic independence.

On the other hand, there are those who believe that international marketing is a necessary and economical form of education, in addition to spreading ideas, language, and culture. They argue that through international marketing, people are exposed to new products, technologies, and ways of thinking that can lead to economic development and improved standards of living. Furthermore, international marketing can facilitate cultural exchange and understanding between different countries, leading to a more interconnected and peaceful world.

In my opinion, I believe that both points of view have merit. While it is true that international marketing can sometimes be invasive and disruptive to local cultures and economies, it also has the potential to bring about positive change and progress. It is important for international marketers to approach their work with sensitivity and respect for the local customs and traditions of the countries they are operating in. By doing so, they can minimize the negative impact of their activities while maximizing the benefits of cultural exchange and economic development.

In conclusion, international marketing is a complex and multifaceted phenomenon that can have both positive and negative effects. It is important for all stakeholders, including marketers, consumers, and governments, to carefully consider the implications of international marketing and work towards finding a balance that respects the diversity and autonomy of different cultures while promoting global cooperation and understanding.

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