If the product is good and meets consumer needs than advertising is unnecessary. To what extent do


“If the product is good and meets consumer needs than advertising is unnecessary. To what extent do you agree?”


Sample Answer:

In today’s competitive market, the role of advertising in promoting a product cannot be underestimated. While it is true that a good product that meets consumer needs may gain popularity through word of mouth and positive reviews, advertising still plays a crucial role in reaching a wider audience and creating brand awareness.

First and foremost, advertising serves as a means of informing consumers about the existence of a product. Even if a product is of high quality and fulfills the needs of a specific target market, it may not be able to reach its full potential without proper advertising. In a crowded marketplace, where numerous products compete for consumers’ attention, advertising helps to differentiate a product and highlight its unique selling points.

Moreover, advertising can also influence consumer behavior and preferences. A well-crafted advertisement has the power to create a desire for a product, even if the consumer was not initially aware of the need for it. Through persuasive messaging and visual appeal, advertising can shape consumer perceptions and drive purchase decisions.

Furthermore, advertising can also contribute to the long-term success and sustainability of a product. By consistently maintaining a presence in the market through advertising, a product can stay top-of-mind for consumers, leading to repeat purchases and brand loyalty. This is especially important in industries where new products are constantly being introduced, and consumer preferences are constantly evolving.

In conclusion, while a good product that meets consumer needs is undoubtedly valuable, advertising remains a critical tool for ensuring its success in the market. By informing, influencing, and maintaining visibility, advertising plays a crucial role in driving consumer engagement and sustaining the relevance of a product.


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