Advertising on TV that are targeted at children should be banned


You should spend about 40 minutes on this task.

Present a written argument or case to an educated reader with no specialist knowledge.

Write about the following topic:

Advertising campaigns on TV that are targeted at children should be banned. To what extent to you agree or disagree with this opinion?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Sample Answer:

In today’s society, the issue of advertising campaigns targeting children has become a topic of much debate. While some argue that these advertisements should be banned, I believe that a more balanced approach is necessary to address the concerns at hand.

On one hand, it is undeniable that advertising campaigns aimed at children can have a significant impact on their behavior and preferences. Children are particularly vulnerable to the persuasive techniques used in advertising, and as a result, they may be more likely to make unhealthy choices or pester their parents for products that are not in their best interest. Moreover, these advertisements often promote materialism and consumerism, which can have negative long-term effects on children’s development.

However, it is important to recognize that not all advertising campaigns targeting children are harmful. Many companies use their advertisements to promote educational or pro-social messages, such as the importance of healthy eating or the value of environmental conservation. Furthermore, a complete ban on advertising targeted at children could have negative economic implications for businesses that rely on these campaigns to reach their target audience.

Instead of an outright ban, I believe that stricter regulations and guidelines should be put in place to ensure that advertising campaigns targeting children are both ethical and responsible. For example, advertisements should not exploit children’s credulity, and they should not promote products that are known to have adverse effects on children’s health. Additionally, there should be clear distinctions between commercial and non-commercial content, so that children are not misled by advertising disguised as entertainment.

In conclusion, while I agree that there are valid concerns regarding advertising campaigns targeted at children, I do not believe that a ban is the most effective solution. By implementing stricter regulations and promoting responsible advertising practices, we can strike a balance between protecting children from harmful influences and allowing businesses to promote their products in a responsible manner.

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